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DAY TWO

APRIL 25, 2019

Skylight - Denver, Colorado // 9am-8pm

This workshop day is dedicated to wedding planners and wedding creatives, whether you have an event venue, are a florist, design wedding stationery, or work behind the camera. We’ll explore your personal brand and how the world sees you. We’ll talk about how to set yourself apart from the hundreds of other businesses out there. We’ll dive into social media (beyond the 101 basics), including how to navigate the ever-changing landscape of Instagram, Facebook, and blogging. This day is about defining you and defining your business. You’ll leave knowing what, and who as a client, is right for you. Day 2 is terrific for newer, emerging, or growing wedding creatives intent on setting or re-establishing business objectives. It’s about putting purpose behind your passion, with a clear process outlined and profit in mind. 

  •  Business Branding

  •  Defining your Why

  •  Identifying your Ideal Client

  •  Pricing and Sales

  •  Growing your Team

  •  Advertising, Marketing, and Social Media

  •  Website, Social Media, and Brand Image

  •  How to Get Published

  •  Vendor Panels

  •  Layflat Demo

  •  Styled Shoots

Breakfast, lunch, snacks, dinner, happy hour, a lot of coffee, and more included.


LWP HAPPY HOUR

APRIL 25, 2019

Skylight - Denver, Colorado // 6:30-8pm

Join us as we wrap day two of our workshop with networking, cocktails and bites.


Speakers + Contributors

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Heather Dwight - Founder

Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years.  With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado, and the visionary behind Calluna Events being recognized as one of the Best Wedding Planners in America by BRIDES, The Knot’s Best of Weddings (2008-2019), The Knot Best of Weddings Hall of Fame and the winner of Wedding Wire Bride’s Choice Award. Heather served as the Director of Communications on the inaugural WIPA Colorado Board of Directors. Clients describe Heather as having a sophisticated, yet calming confidence, allowing her to be a true advocate for her clients’ vision. Heather also provides business coaching and mentoring and in 2019 launched a new business, Love Well Planned which focuses on workshops for wedding planners and wedding creatives. She loves mindful design, style and immaculate detail. After 16 seasons, what Heather adores the most are the relationships she is fortunate to build with clients and helping couples achieve a beautiful wedding that is authentically theirs.

www.callunaevents.com

 
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Laura Murray - Laura Murray Photography

After graduating with a degree in mathematics and spending several years working in the technology sector, Laura Murray found inspiration in photography.  She never dreamed her career would transition from data cruncher to wedding photographer.  She considers herself unbelievably lucky that she gets to document the happiest of days for her clients.  

Laura is passionate about the pursuit of being the best versions of ourselves. She believes each day we can find little ways to improve which will culminate into big changes.  She loves teaching the business side of running a creative brand, particularly about the power of goal setting, productivity tricks to get more done in less time, and marketing for the creative entrepreneur.  Her new brand Spark & Bound provides tools to creatives to achieve their wild dreams and extraordinary goals.      

Laura has traveled across the world in pursuit of photography, but she thinks there's nothing quite like home.  Laura resides with her husband and three boys in the Colorado foothills, surrounded by the natural beauty of the wild.

Laura has been named one of the top wedding photographers by Martha Stewart Weddings and her work has been featured on Style Me Pretty, Brides Magazine, Once Wed, and The Knot, among others.

www.lauramurrayphotography.com

 
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Rachel Havel - Rachel Havel Photography

An internationally published, award-winning wedding photographer who helps sophisticated couples capture their inspiring and unforgettable wedding story.

Her fine art aesthetic and vision for authentic + heartfelt imagery has been recognized in Harpers Bazaar, Martha Stewart Weddings, Brides Magazine, The Knot and more.

She works with some of the top wedding planners in America, and has photographed the weddings of actress Aimee Carrero and actor Justin Berfield.

She was named Best Wedding Photographer in CO, and her work was featured in the Top 30 Wedding Photos of 2018 by Martha Stewart Weddings.

www.rachelhavel.com

 
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Cindy Ollig - The Perfect Petal

Cindy’s day starts with plain black coffee and an egg while sketching a wedding centerpiece to send to a bride. Then there's a call to a local ceramic designer who’s just made a line that could fit well in the store, meeting with Serra about the window display, running to market to see what stems are new, grabbing them, checking in with Max and Alex to see what they have in mind for dinner, checking in with Chad at the Four Seasons to see how the lobby flowers are faring, meeting with Chelsea to show her an ad idea, brainstorming a challenging floral request with a new designer, peeking in on the neighbors new baby, Planting up the winter pansies in the two front porch pots while talking to her sister Cate in Austin about the next trip there in April. She will try and fail to make a healthy dinner that everyone likes and afterwards she sifts through the Times online for new jewelry lines for Glam Bomb in May. She’ll watch Masterpiece Theater Mystery with a Cab Franc, read in bed, and then its lights off.

www.theperfectpetal.com

 
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Chelsea Combe - Rocky Mountain Bride

Raised in Wyoming, Chelsea was taught to see beauty and opportunity in the smallest of places. While pursuing her marketing degree at the University of Wyoming, she worked under a local, wedding photographer who not only opened her heart to the industry, but built her a backbone for entrepreneurship. After graduation Chelsea headed south where her Mile High endeavors eventually led her to Rocky Mountain Bride in 2016. From creative writing and conscious editing to editorial management, her complex role as an editor has taught her the importance of a strong attention to detail, a refined vision and devotion to the ever changing craft. Above all, Chelsea's experiences have led her to believe in the power of collaboration and authentic relationships more than ever before. For our contributions, in this industry and in life, are much more impactful in numbers.

www.rockymountainbride.com

 
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Hilary Angel - Rocky Mountain Bride 

Championing creative people has been Hilary's passion and purpose for over a decade. Earning her liberal arts degree at the start of the recession, her sense of wanderlust led her from Ohio to New Mexico where she started her career as a high school recruiter for The Art Institute of Colorado. Her travels and interactions with artists of all ages opened her eyes to both the vibrant cultures and vast beauty of the Rockies, and the array of creatives inspired by living here. Motivated to leave the corporate grind behind, Hilary followed her entrepreneurial spirit and joined the Rocky Mountain Bride Family in February 2016. As Director of Sales, Hilary's candid advice and listening ear help RMB's advertising partners get the most out of their marketing and reach their ideal clients. As a cheerleader for the industry's best and brightest, her goal remains constant--to thoughtfully curate a wedding resource for modern couples who seek authentic connections and experiences.

www.rockymountainbride.com

 
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Laura Osborn - Rocky Mountain Bride 

Laura, a former millennial insurance marketing professional, received her degree in Public Relations and Communications from a small liberal arts school in Iowa. After sitting in a cubicle for 5 years, she knew she was destined for more. More creativity. More engagement with those around her. And, most of all, more passion for what she was doing. 

Laura believes strongly in the connections that can be formed from social media. It’s from those connections she got introduced into the wedding world. As the Online Strategy Manager, Laura works closely with Rocky Mountain Bride’s Social Media Director to establish a creative and purposeful strategy for growth, presence and more. As the internet continues to pull rank, Laura believes that sharing your story online is vital. Her personal experience as a small influencer in her community has allowed her to gain a unique insight into crafting successful social media strategies, as well as forming, managing and maximizing partner relationships. 

www.rockymountainbride.com

 
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Jill Livingston - Eclectic Hive 

Jill founded Eclectic Hive in 2012 after recognizing the need for a more distinguished, residential approach to event design in the Colorado market. Prior to Jill establishing The Hive, she began her career in Hollywood working in the special events' industry.  While collaborating on projects and sourcing new collections remains close at heart, Jill's focus is largely centered on the importance of culture and community both within her company and the industry.

www.eclectichive.com

 
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Amy Groom + Erin Jones - The Hello Co.

With a studio in Basalt, Colorado and an office in Denver, The Hello Co. serves clients across the Centennial State, and throughout the country. Two sisters with a passion for great design, compelling stories, and fresh mountain air, their business focuses on branding, website design, content, and strategy. Raised in the foothills of Denver, this duo has been in business together since 2003. Erin graduated from Boston University with a BA in Psychology, where her passion for understanding human behavior ultimately translated to creating systems for effective and efficient strategy management, in addition to capturing a business' spirit through compelling content. Amy is a graduate of the architecture program at CU Boulder, and while her degree did not result in creating buildings, she is all about building strong brands. Logo design and website development are at the core of her work for helping small businesses create a solid foundation to grow upon. Together, Erin and Amy love to bring your story, your dream, and your project to life.

www.the-hello-co.com


Thank you to our wonderful Love Well Planned Partners! more coming soon.


Hotels

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  • Specialty rate of $239 a night for Love Well Planned attendees

  • Booking link:  Love Well Planned Room Block

  • Must reserve room by March 29th to confirm rate

 
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  • Specialty rate of $189 a night for Love Well Planned attendees

  • Booking link: Love Well Planned Room Block

  • Must reserve room by March 25th to confirm rate

 
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  • Specialty rate of $265 a night for Love Well Planned attendees

  • Reference "Love Well Planned" when calling the main reservations line at 303-389-3300

  • Must reserve room by March 25th to confirm rate