Elevate Your Brand | Love Well Planned Day One

Day One of Love Well Planned is curated with wedding planners in mind.

We’ll dive into the essential elements of a successful wedding planner: Business 101, contracts, accounting, hospitality, hiring your vendor team, client budgeting, the fundamentals of styling, avoiding vendor miscommunication pitfalls and so much more.

Participants of Day 1 will receive complimentary headshots, access to hands-on learning, how-to sessions and enjoy a yummy family-style dinner after we’ve styled a table together.

If you are a beginner or even have a couple years of experience, this day is terrific for learning the basics, or brushing up on tips and tricks you didn’t even know you needed.


Presented by Calluna Events and Love Well Planned Owner/Founder, Heather Dwight

  • Breakfast courtesy of our sponsor Sugar Mountain Catering

  • Start From the Beginning

    • What makes for a great Wedding Planner?

    • Day in the life of a wedding planner

    • Who is who? Differentiating between a Wedding Coordinator, Wedding Planner, Month of, Full Service, Designer, Catering Manager

    • Identify your ideal client, establish your core value and discover on your Why

  • Let’s Talk Money: Pricing and Sales

    • Setting, negotiating and articulating your pricing, services and value.

    • Sale Process 101: the initial meeting, discussing urgency, contract composition, negotiation and pipeline strategies

  • Congratulations! The client books. Now what?

    • Differentiating between hospitality vs service, communication standards and how to exceed expectations through the entire planning process.

  • Lunch with complimentary lifestyle headshots from featured photographer, Jill Houser!

  • Let’s Talk Budget Round 2: Setting (and sticking!) to a client’s budget

  • The Vendor Team

    • Finding the Right Venue

    • Compiling Your Crew: You’re only as good as the vendors you hire

  • The Nitty Gritty: Wedding Day Logistics

    • Timeline Tools and Creation

    • The Ceremony Structure (because not every ceremony is the same)

    • How to nail a ceremony rehearsal

  • Vendor Collaboration Panel: featuring Rachel Havel, Cindy Ollig and Heather Dwight

    • There are many attributes that a wedding planner possesses on the wedding day. Don’t let “miscalculating” become one of them. In this session, you will learn how to partner with your couple’s wedding photographer & florist to heighten your client’s experience and bring their vision to life. You will delve into how to communicate, collaborate, and set proper expectations with these key vendors so that they can show up and follow through, leaving you with a delighted couple, a beautiful and comprehensive wedding gallery, and having elevated brand.

  • Style Session: featuring Yonder House, Ashley Sawtelle and Heather Dwight

    • In an interactive session with the designers from Yonder House, Calluna Events and photographer Ashley Sawtelle, we’ll cover on how to collaborate with your creative team to get swoon worthy decor and detail images. We’ll share tips and tricks for how to incorporate color and texture into your table design (and any budget) and then study a styled table setting and provide tips to on how to get the best images for your clients, your portfolio and publications.

  • Wrapping the Wedding: Planning doesn’t stop after the big day

    • Leave your clients and vendor teams with a lasting exceptional experience with the final key steps to wrap up the event.

Love Well Planned Day One attendees and speakers will wrap up the day with a beautiful family style dinner party presented by Feast!

Melanie Robertz